Marianne Goebl is the Creative Director of Swiss design company, Vitra. Working at the intersection of culture and commerce, she has led internationally recognised companies and initiatives, developing projects across product and interior design, exhibitions, fairs, events, and temporary structures in close collaboration with leading designers and architects. Goebl previously served as managing director of Finnish furniture company Artek, and as director of the Design Miami fairs. Goebl is on Experimental Foundation’s Advisory Board.